Reason is the monthly magazine of “free minds and free markets.”  Since 1968, it has covered news, culture and politics from a libertarian perspective.  Reason provides an alternative to right-wing and left-wing opinion magazines by making the strong case for maximum individual choice in human pursuits.  Consistent with its support of  free expression, the magazine has come out in favor of  the legalization of drugs, gay marriage, and the right to pornography. Reason Magazine subscribers are affluent, educated, civically active and independent minded.  The vast majority of Reason subscribers cannot be reached through other political/cultural or business magazines.

Spending:

50.5% contributed to a political activist/research organization

40.8% wrote to an elected official last year

75.4% currently belong to a book club

60.0% purchased clothing accessories via mail, web, phone

55.0% purchased CDs, tapes/records/videos via mail, web, phone

34.0% purchased vitamins/health/medical via mail, web, phone

Demographics:
Median Age 50.8
Average Household Income $107,930

Average Net Worth $1,063,280

Average Market Value of Portfolio $329,330
Married 59%
Graduated college 74.0%
Masters / JD / Doctoral Degree 50.3%
Professional / Managerial / Tech  59.0%
Board of Director 13.0%
Libertarian / Classic Liberal 46%
Conservative 36%

RECOMMENDED USAGE

Publication and book mailings, intellectual and scholarly periodicals, financial mailers, general merchandise catalogs, high-end gifts, men's health and fundraising offers including (political, charitable, religious).

0-12 MONTH USAGE                                 

Cato Institute

Competitive Enterprise Institute

EdChoice

Foundation For Individual Rights In Expression
Independent Review
Institute For Humane Studies
Institute For Justice

Moving Pictures Institute

National Right To Work Committee

Students For Liberty

Tax Foundation