An acquisition database that uses DonorBureau’s award winning direct response algorithms and 750+ demographic, psychographic, and behavioral data elements to create pre-built and custom "look alike" modeled audiences.
DONORGENESIS AUDIENCES ARE PRE-BUILT MODELED AUDIENCES OPTIMIZED FOR CAMPAIGNS & ELECTIONS, POLITICAL AND CHARITABLE MAIL.
BETTER DATA SCIENCE
DonorGenesis focuses on providing audiences with NEW, never before seen potential donors. These donors have historically high gifts and higher retention rates, resulting in higher-than-average Life Time Value (LTV).
AUDIENCE MODELS TYPES AND TIERS
These pre-built Lifetime Value (LTV) / ROI models are focused on creating strong response rates and higher gifts. Response and High Gift model types are available for most audiences. Each model is scored into tiers 1-4 based on the likelihood to donate to that specific audience type.
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Tier 1 Counts: |
| Candidate |
68,524 |
| Charitable |
65,590 |
| Committee |
98,899 |
| Conservative |
51,809 |
| Conservative 2A |
42,201 |
| Direct Mail |
111,438 |
| Military |
37,824 |
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Religious
Trump
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42,779
52,034
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ADVANCED SEGMENTATION AVAILABLE
- A comprehensive suite of over 100 data elements can be selected for advanced segmentation.
- Examples include age, net worth, income, religion, voter performance, attending church, pro-life stance, and many more. (Please inquire)
SPECIAL NET NAME ARRANGEMENTS
75% NET ON 10,000+ NAMES
50% NET ON 20,000+ NAMES
NET/NET ON 30,000+ NAMES
RECOMMENDED MARKETS
CONSERVATIVE | REPUBLICAN CAMPAIGNS & ELECTIONS, CHARITABLE ORGANIZATIONS, AND POLITICAL DIRECT MAIL FUNDRAISING.
DONORGENESIS MODELS CONTINUATION USAGE
Advance Colorado Institute
America First Policy Institute
Americans For Prosperity
Cato Institute
Custom Missions
Great Hearts Foundation
Heritage Foundation
Hillsdale College
Judicial Watch
Leadership Institute
National Police Association
National Rifle Association
Step Up For Students
Turning Point USA
Various Congressional Candidates
Various Senatorial Candidates
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