#1 CHARISMATIC CHRISTIAN MAGAZINE IN THE COUNTRY

CHARISMA - An award-winning Christian magazine and recognized source of truth, Charisma reports the worlds' news from a faith-based perspective to over 110,000 men and women with a total monthly readership over 275,000.  Charisma is the #1 charismatic Christian magazine in the country.

Subscribers are family-oriented, active consumers who have the means to purchase many products and services.  The most frequently purchased products include books, music, cards, gift items, video tapes, bible, stationary & calendars, clothing, art work & prints and bible study software.  Subscribers also give an average of $1,545 per  year to charitable organizations not including their church.  98% have contributed to one or more religious organizations during the past twelve months.

WILAND DIRECT MEMBERS can apply their model to the Charisma Media subscriber file to intelligently identify, target and secure their ideal customers.  This lucrative opportunity is open to any participant in the Wiland Direct databse co-operative.

Wiland Models available include:

BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE and SOURCE COMPOSITE.

RECOMMENDED USAGE

Publication and book mailings, religious offers, general merchandise catalogs, credit card, insurance and fundraising offers including (political, charitable, religious). Ministries for conferences, general attendance, etc.